Supply Chain Case Study Example | Topics and Well Written Essays - 2500 words

Supply Chain - Case Study Example It is the world’s largest apparel retail store having chain stores in many countries. It is famous that the production, operations and then the supply chain activities are so well managed at Zara that it takes just two weeks to manufacture a new product and then launch at a display store. Whereas other competitors working in the Apparel industry take minimum of six months for manufacturing and then launching a new product in the market. This developed structure is really a source of competitive advantage for the Company Zara (Bhagwat 2011). Benetton is another Italian based Clothing Company, working globally regardless of the geographical boundaries. Benetton is famous for its dual supply chain system. The production is usually based on the quantity demanded from the stores themselves. This is also sometimes known as pull driven strategy. In addition, the last one, H & M is Swedish based Apparel Company working successfully in the market. The full name of H & M is Hennes and M auritz. The products are famous for its reasonable prices and the availability of variety of stocks within no time. It is famous that no single item remains on shop shelves more than a month duration. At Zara, the efficient operational activities and the processes are the real cause or the source of gaining competitive advantage as compare to many other competitor firms operating in the industry. The managers at Zara Company continue the research process throughout the whole season and not just in the end. For this reason, they are successful in the provision of new products within no time. The lower prices as compare to many other competitors may also give a positive impact to strengthen the competitive advantage of the company. Anyone can imagine the work efficiency at Zara Company that the product stay at distribution centre is only three days and after that, workers dispatch it to different retail stores. Another innovative thinking of marketing managers at Zara